10 Predictions for Online Video and one example of Semantic Processing of online Video

Longstanding-long suffering friends at the independent software company Asksam base in Florida drew my attention to the semantic processing in online Video by the company Delve Networks. The example Delve uses is the historical inaugual speeck of Presidend Barack Obama.

As usual on the web one search leads to another.

10 Predictions for Online Video and one example of Semantic Processing of online Video are due to Alex Castro the CEO and co-founder of Delve Networks, a complete end-to-end online video platform providing all the tools needed to publish Internet TV channels and online video.

Castro undelines such technological advances and innovations in online video as:
- the introduction of semantic processing,
-video hosting solutions, SaaS-Software as a Service
- monetization of video content.
And claims that it’s obvious that things have progressed from beyond "just" YouTube.
To be brief I have listed Alex's 10 Predictions eliminating comments. (Unpretentiously Alex invites interested readers-viewers to Add their own predictions to the comments below.)

1. Record year for video content consumption2. YouTube loses market share as market fragments.
2. YouTube loses market share as market fragments
3. Advertiser dollars will shift to more measurable and targeted online video
4. Video monetization becomes reality – or at least starts to!
Professionally-produced content, targeted to specific audiences, will see a burst of excitement as advertisers will see this as a safe bet to put their money on. In response to the influx of advertising dollars, video publishers will need scalable platforms with a wide range of performance metrics.
Also, sites that offer a player with more “bells and whistles,” (end-user branding, video tagging, semantic widgets, etc.) will win out as viewers become more engaged and watch longer.

5. On-demand video platforms gain as the economy slumps.

6. Semantic web technologies emerge and prosper.

7. Syndication of content.

8. Small businesses embrace video advertising.

Back in 2001, small and medium sized businesses began to embrace search advertising. It was a way for them to grow their business in a tough environment, while making sure they had measurable results for their advertising spends. As companies deal with the worst of the recession in 2009, they will have to work even harder to be noticed by customers. Video advertising using self-service tools like Jivox, will be embraced by small and medium sized businesses looking to stand out.

9. Mobile video finally breaks out.

10. Barack Obama reinvents the fireside chat.



http://mashable.com/2008/12/30/video-predictions-2009/